- Experience with campaign management and ad serving technology, including Google Analytics.
- Deep knowledge of paid search, display advertising, SEO, and social media advertising.
- Develop and manage digital media plans; negotiate and purchase media
- Manage the day-to-day implementation, and optimization of campaign activities
- Manage campaign authorizations, budgets, and reconciliation process
- Analyze research data and media/marketing information; present information
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
- Collect and analyze data to determine appropriate media channels
- Ensure all media campaigns are executed in a timely manner
- Prepare and present campaign reports to management
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