Habib Oil Mills or HOM is one of the most trusted brand names in Pakistan and is a proven leader in the cooking oil and banaspati segment. The company produces premium brand cooking oils and hydrogenated cooking mediums and markets the products through its own distribution network. The manufacturing facility of HOM is equipped with a continuous process plant, which enables production without any human interference. Within the cooking oil and banaspati segment, the company manufactures a variety of products ranging from household to industrial and bakery food items; mainly for cooking, frying, puffing, creaming and baking purpose. HOM has an excellent in-house packaging facility which includes tin, pouch and bottle filling coupled with shrink-wrapping, induction sealing, automatic labeling and carton machine. The company has 435 plus distributors all over Pakistan, catering to approximately 50,000 retail outlets throughout the country. HOM’s mission statement “Largest provider of healthy foods and beverages affordable by all” clearly signifies its aim to be the pioneer in providing what the consumers need. HOM has been active and responsive. Habib Cooking Oil commenced a hearty campaign called, ‘Dil ki batoon ko Dil wala hi samjhta hai’ last year. The main objective of the campaign was to introduce and use ‘heart’ as a communication element because it is a vital organ from which feelings are felt and emotions take birth. With having a diverse portfolio of cooking oils, HOM has recently added two more branches to its production, Habib Masala and Water. These initiatives will not only fulfill consumers’ needs but also give them a broader range and variety to explore. The company has successfully obtained the ISO-9002, ISO 14000 & ISO-22000 quality system certifications. “HOM” is the first company to achieve such certifications in Pakistan within the vegetable oils & fats sector.